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There was an experiment by a famous neurologist ( V Ramachandran- Phantoms in the Brain ) in terms of shapes associated with sounds. Specifically, a sounds like "Booboo" and "Kiki" . Independent of cultural factors, age, education etc all people associated "booboo " with soft cloud shape and "Kikki" with sharp-edged shape. these seem to be hard wired . Does not answer your question though !!